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Group Portrait of Queer Friends

THE MOVEMENT

THIS ISN’T A BRAND. IT’S A BEAT.

Every drop exists because silence isn’t neutral—and statements can be worn. We design around causes that demand attention, with words that won’t back down.

Friends
PRIDE

  • Who It’s For: Queer folks, loud allies, and everyone tired of rainbow capitalism.

  • Drop Motto: Rights not requests.

  • What It Stands For: Authentic queer representation, gender liberation, and allyship that actually shows up.

SHOP THE PRIDE LINE
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MENTAL HEALTH

  • Who It’s For: Survivors, feelers, and those who’ve heard “just breathe” one too many times.

  • Drop Motto: Survival is resistance.

  • What It Stands For: Anti-stigma, therapy access, trauma-informed care, and mutual aid.

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ABOLITION

  • Who It’s For: Abolitionists, system-questioners, and everyone who knows reform isn’t enough.

  • Drop Motto: The system won’t fix itself.

  • What It Stands For: Prison industrial complex abolition, police divestment, and community safety.

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JOIN THE WAITLIST
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YOUTH JUSTICE

  • Who It’s For: Students, educators, parents, and everyone fighting book bans and curriculum erasure.

  • Drop Motto: Books, not bans.

  • What It Stands For: Inclusive education, anti-censorship, trans youth rights, and youth-led advocacy.

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GOT A CAUSE? 

Let’s Drop It.

We’re always listening. If there’s a movement that needs a mic— or a message that deserves to be worn—submit it below. We’ll reach out if your idea sparks our next drop.

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